RivanLabs builds intelligence tools that turn your customer data into revenue decisions. We connect to the platforms you already use, analyze what's actually happening, and tell you exactly what to do next.
Every business collects data. Almost none of them use it.
Your ESP knows who opened an email. Your SMS platform knows who clicked a link. Your CRM knows who bought last month. But none of them talk to each other, and none of them answer the only question that matters:
What should I do next to grow revenue?
That gap between data and decisions costs businesses millions. Not because the data doesn't exist — but because no one is translating it into action. RivanLabs closes that gap.
We don't build tools that show you more charts. We build tools that tell you what the charts mean.
Understand who your buyers are, how they behave, and what drives them to purchase. Not demographics — behavioral intelligence that predicts what they'll do next.
Know exactly when, how, and what to communicate. Every message should earn its place in someone's inbox, phone, or feed.
Trace every dollar back to the action that created it. Attribution across channels, not just clicks. Real revenue, not vanity metrics.
Campaign Intelligence Platform
Your email program generates data every time you hit send. SendLucid turns that data into revenue decisions. Connect your Klaviyo account and get instant access to attribution modeling, fatigue detection, AI-powered analysis, and weekly intelligence reports that tell you exactly what's working and what isn't.
Learn More About SendLucid →We're building the customer intelligence stack from the ground up. SendLucid is our first product. It won't be our last.
RivanLabs isn't a research project. Our tools are built and validated on real business data.
We didn't build a prototype and go fundraising. We built the product, ran it against a live e-commerce operation, and proved it works.
"I built RivanLabs because I lived the problem.
I've spent 10 years running e-commerce brands. I've sent thousands of campaigns, managed hundreds of thousands of customer relationships, and spent more hours than I'd like to admit staring at dashboards that told me what happened but never what to do about it.
Every tool I tried gave me more data. None of them gave me decisions. So I built the tools I wished existed.
RivanLabs exists to give every business owner the intelligence that used to require a team of data scientists. Starting with email. Expanding from there."